EDDA VALBORG
ART EXHIBITS
GROUP
2016  March: DesignMarch, Membership Show, Tákn&Teikn group,
Reykjavík, Iceland

2016  September: Membership Show, Tákn&Teikn group, Gerðuberg Culture Center, Reykjavík, Iceland

2017 July: Membership Show, Zea Mays Printmaking, Hosmer Gallery,
Forbes Library, Northampton, MA

2017 October: Group exhibit, Juried show: Northampton Arts Council Biennial, Hosmer Gallery, Forbes Library, Northampton, MA
 
2017 November: Group exhibit Membership Show, Zea Mays Printmaking, Motherbrook Arts and Culture Center, Dedham, Northampton, MA

2018 June: Group exhibit Membership Show, Sanford Gallery, Zea Mays Printmaking

2018 August - October: Group exhibit, Historic Northampton, Northampton, MA
 
 
DUO
2018 April: "NO WORDS"; two person exhibit at Sanford Gallery, Zea Mays Printmaking, Riverside Drive, Florence MA
 

MEMBERSHIPS
Zea Mays Printmaking Studio, Florence Massachusetts
http://www.zeamaysprintmaking.com/edda-sigurdardottir-flat-file/

Monotype Guild of New England   
http://mgne.org/gallery/edda-valborg/
 

RESUME / CV
2007 – present  PORT hönnun / PORT Design, Reykjavík, Iceland
Founder and Creative Director
Please see http://www.porthonnun.is/en for a variety of samples of graphic design work.

2005-2007 Studio Edda, Brighton MA
Principal Designer, Freelance
Clients included:
Beacon Hill Civic Association, Friends of the Boston Public Garden, Houghton Mifflin Publishin Co., Boston Museum of Science, Fable Vision Inc., Pearson Education in Boston, Double O Publishing in Boston and Dublin.
Provided clients with print design projects, from concept to finish. Among the projects was a large number of books that I art directed across three sites: Iceland, Boston MA and Ireland.

2003-2005 Mazer Creative Services. Boston MA, Ohio and Florida
Director of Art+Design / Creative Director
Provide creative art direction and supervise staff of over 30 members of combined art buyers, in-house designers and freelance designers on educational design projects K-12 for various publishers nationwide.
Provided art and design direction across three sites: Massachusetts, Ohio and Florida. Coordinating work in all disciplines, emphasizing competitive design direction and art program taking into account different needs of various clients.

Major clients nationwide:
Houghton Mifflin; Great Source; Scott Foresman; Harcourt;
Harcourt Achieve; Prentice Hall NJ and MA; Macmillan McGraw-Hill NY and other MMH companies: Glencoe CA; Glencoe Peoria IL; Glencoe, Columbus OH; SRA; Ohio Arts Council, Boonshoft Science Museum.

Houghton Mifflin Publishing Company, School Division. Boston MA
1996 -2003 Design Project Manager
Hire, art direct and supervise staff and freelance designers on various educational design projects. Art directed and supervised visual program for Houghton Mifflin Math CD-ROM Intervention program. Strong contributor to overall art program, selected and directed illustrators in addition to art directing design staff.

Art directed and managed outside design vendors nationwide.
Worked closely with Houghton Mifflin Marketing and Sales group, as well as Market Research group to understand market needs. Also, worked closely with Editorial division as well as Electronic Production group to ensure the most desired outcome of each project.

1994-1996 Senior Designer
Lead designer for major educational programs aimed at a national, highly competitive educational publishing market.

1993 – 1994 Art director/Cover Designer, Houghton Mifflin Company,
College Division.
Design covers, direct freelance designers, coordinate between design and editorial, follow through on printing and manufacturing.

1986 – 1993 Principal Designer, Freelance, Greenwood Design Studio,
Swampscott MA. 
Clients included:
Addison Wesley, Little Brown Publishing, Houghton Mifflin Publishing,
Scott Foresman.

1972 – 1980 Auglýsingastofa Gísli B. Björnsson (Advertising Agency
in Reykjavík, Iceland)
Jr. Designer, Sr. Designer
Achieved professional growth over eight years from Junior Designer
to Art Director.
Projects included: Advertisements print/TV, book design both interior
and covers, magazine layout, corporate identity, corporate collateral materials and postage stamps.
 


EDUCATION

January - June 2017 Zea Mays Printmaking Studio, Florence MA
Mentor program with Lynn Peterfreund,  http://www.lynnpeterfreund.com
Also various workshops at ZMP

Syracuse University
Master of Art, Degree in Advertising Design, 1999 – 2001

1980 - 2002 Various courses in art, design and computer software applications,
  • University of Missouri-St. Louis, MO,
  • Salem State College, MA,
  • Massachusetts College of Art, MA
1968 -1972 Iceland University of the Arts
Bachelor of Arts, Major degree in Graphic Design with minor degree in Illustration,
 


TEACHING EXPERIENCE
  • Spring 2005 Iceland Graphics Institute, Reykjavík, Iceland.
  • Public forum speaking followed by three days of Book Design Workshop for working professionals within graphic design and book manufacturing
  • Fall Semester 2002 and Spring Semester 2003
    Emerson College, Boston Massachusetts.
    Graduate course:
    Certificate of Publishing, Layout and Design Module
  • October and November, 2000 Bookbuilders of Boston.
    Workshops speaker.
  • October – November, 2002 and 2004.
    Bookbuilders of Boston, Chair and creator of Fall Workshops.



PROFESSIONAL EXPERIENCE
  • 2015-Present The Association of Visual Artists, Iceland (SÍM)
  • 1974-Present Graphic Artists Guild, Iceland
    (Félag íslenskra teiknara)
  • 2002-Present Bookbuilders of Boston, Member of the Board
  • 2002-Present Member of AIGA (American Institute of Graphic Arts)
    Boston Chapter
  • 2005-06 Bookbuilders of Boston, Design Chair of Newsletter
  • 2003 Bookbuilders of Boston, Consultant Fall Workshops,
    Oct.-Nov., 2003
  • 2002 Bookbuilders of Boston Book Show Catalog designer
  • 2001 Basic Workshops Committee member
  • 1999 Bookbuilders of Boston, Member of Judges panel for
    the Annual New England Book Show



ACHIEVEMENTS
  • 2016 Published my own book of photography and design
    "Iceland’s Alphabet of Wild Flowers"
  • 2016 March Participated in a group show on typography with seven other graphic designers
  • 2016 Invited to join a group of eight graphic designers to show works periodically
  • 2015 Appointed by the Iceland Design Centre to be on a judge’s panel
  • 2008 Won best logo in competition for Iceland’s largest national park, Vatnajökulsþjóðgarður
  • 2009 Won best logo in competition for Friends of Vatnajökull,
    a non-profit organization
  • Bookbuilders of Boston:
  • 2009 Best of Show in Reference Category: Curious George First Dictionary (Publ. HMCo)
  • 2004 Best of Show in Reference Category: Children’s Science Dictionary (Publ. HMCo)
  • 2004 “Profile Interview” Newsletter Winter 2004
  • 2003 Winner in Covers Category: Boston Bookbuilders Book Show Catalog (Publ. BBB)
  • 2002 Winner in Reference Category: Student’s Science Dictionary (Publ. HMCo)

 

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